Advertising, Public relations, Marketing and Consumer Behavior

Albert Bandura’s Social Cognitive Theory – Explained

admin — Wed, 09 Aug 2023 18:29:31 +0000

We as humans construct our personalities and beliefs based on the multitude of aspects; amongst which the aspect of social influence plays a pivotal role. As we are social beings, we structure and design our perceptions, beliefs, attitudes, and behaviours through the interactions around our social networks. Therefore, it is fitting to make the notion […]

The post Albert Bandura’s Social Cognitive Theory – Explained first appeared on Communication Theory.

Is Social Comparison Good Or Bad? Explained With Examples

admin — Mon, 23 Jan 2023 13:42:00 +0000

“Am I capable of doing this?” We question ourselves about our abilities on numerous occasions; Be it in terms of our skills, character, personalities etc. and how do we try to find answers to these questions? The only yardstick by which we measure ourselves is through others. This world is where it is primarily because […]

The post Is Social Comparison Good Or Bad? Explained With Examples first appeared on Communication Theory.

How Nudge Theory Influences The Behaviour

admin — Mon, 21 Nov 2022 17:09:03 +0000

Richard Thaler, an economist developed the nudge theory. It is about giving positive reinforcements and indirect suggestions to influence the behaviours and decision-making of individuals. The theory gained popularity through his book, ‘Nudge: Improving Decisions about Health, Wealth and Happiness’ published in 2008. Resistance and confrontation usually occur when individuals are forcefully directed to behave […]

The post How Nudge Theory Influences The Behaviour first appeared on Communication Theory.

The Halo Effect on People Around Us – Explained With Examples

admin — Sat, 27 Aug 2022 15:18:55 +0000

Cognitive biases are errors in the thinking process as an individual is processing and interpreting the information surrounding them. The Halo effect is a common cognitive bias. A halo effect is a process of drawing a general impression of someone based on a single quality, such as appearance or intelligence. Source: Andy Dean Photography/Adobe Stock […]

The post The Halo Effect on People Around Us – Explained With Examples first appeared on Communication Theory.

Contextual Design

admin — Mon, 03 Aug 2015 06:31:27 +0000

Introduction Traditional products or solutions are designed based on a single bright idea that an individual creates and builds the product, finally ending with a search to find a suitable place to sell the product. The problem therefore is that solutions that are designed should fit with a customer’s other systems and existing ways of […]

The post Contextual Design first appeared on Communication Theory.

Domestication

admin — Mon, 09 Mar 2015 12:41:15 +0000

Introduction Domestication is a concept that is used in many fields like sociology of technology, media and communication studies. It deals with how technology is accepted, used or rejected by people and covers analyses and descriptions of processes that govern these choices. BlueSkyImages/dollar photo club Initially it was assumed that innovations were adopted in a […]

The post Domestication first appeared on Communication Theory.

Social Marketing Theory

admin — Tue, 10 Feb 2015 14:16:56 +0000

Social marketing theory is a collection of theories that focus on how socially valuable information can be promoted. This theory has been used by social and welfare organizations to help promote or discourage various behaviors. The theory is administrative in nature in such that it seeks to outline a framework that can be used to […]

The post Social Marketing Theory first appeared on Communication Theory.

AIDA Model

admin — Fri, 11 Apr 2014 16:06:35 +0000

INTRODUCTION Even though the world of advertising has become more and more competitive, the principle behind the ad copy remains the same. The four steps that the copywriters use in their ad to persuade the consumers to buy the products are attention factor, interest element, desire element and action element which is called as AIDA. […]

The post AIDA Model first appeared on Communication Theory.

Modelling Theory

admin — Sat, 22 Mar 2014 16:45:06 +0000

Introduction “Most human behavior is learned observationally through modeling: from observing others, one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action.” – Albert Bandura. Source: Robert Hainer/Adobe Stock Albert Bandura is an eminent person in the field of developmental psychology and […]

The post Modelling Theory first appeared on Communication Theory.

Elaboration Likelihood Model

admin — Fri, 04 Jan 2013 17:26:13 +0000

Introduction Elaboration Likelihood Model is developed by Richard E. Petty and John T. Cacioppo in 1980s. Persuasion is very much associated with our daily life. Persuasion occurs when readers, listeners or viewers learns a message from what they read, listen or watch. Source: serhiibobyk/Adobe Stock We remember the message as ideas and we will be […]

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